PENGUKURAN PENGARUH PELAYANAN TERHADAP TINGKAT KEPUASAN NASABAH
Abstract: The more advanced a
country, the contribution of service sector in national economical activity will
be increasingly dominant. Regardless of when we will get there, the field of
services has received particular attention in the study of science mainly
because of its unique marketing. Poor quality of service or management service
provided by companies to consumers, has long been recognized resulting in many
losses for the company. ABC Bank Jakarta demanding good service quality. To get
a good service quality must be known in advance of service quality demensions
that require attention. Quality of service is provided by officers frontliner.
Quality dimensions that are calculated include the tangible, reability,
responsiveness, assurance, emphaty. The study was conducted to calculate the
dimensions of which are the most influence on customer satisfaction. It also
calculated the instrument where the most attention.
Penulis: Ahmad
Kode Jurnal: jptindustridd120104
