MOTORCYCLIST’S WILLINGNESS TO PAY FOR SLIGHT INJURIES REDUCTION DUE TO MOTOR VEHICLE ACCIDENTS (CASE STUDY: DENPASAR, BALI)

Abstract:  This  study investigates motorcyclist’s willingness to pay (WTP) for slight  injuries  reduction  due  to  motor  vehicle  accidents  in  the  city  of  Denpasar, Bali  Province,  using  logistic  regression  technique.  The  study  found  that  total travel  distance  per  day  by  all  motorcyclists  in  the  household,  groups  of motorcyclists aged between 25 and 34 years old, between 35 and 44 and between 55  and  64  years  old  influenced  about  50%,  36%,  35%  and  86%  respectively  on motorcyclist’s WTP for 25% slight injuries reduction and about 50%, 64%, 65% and  14%  respectively  on  motorcyclist’s WTP for 15% slight injuries reduction. Total  travel  distance  per  day  by  all  motorcyclists  in  the  household  shared  equal probabilities  in  influencing  motoryclist’s  WTP  for  both  15%  and  25%  slight injuries  reductions.  Groups  of  motorcyclists  aged  between  55  and  64  years  old prefered  25%  to  15%  slight  injuries  reduction  compared  with  younger motorcyclists. 
Keywords:  Willingness  to  Pay,  Motorcyclists,  Slight  Injuries  Reduction, Logistic Regression
Author: D.M Priyantha Wedagama
Journal Code: jptsipilgg120001

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