HALLYU SEBAGAI FENOMENA TRANSNASIONAL
Abstract: In recent years,
Republic of Korea‟s (ROK) cultural industry attracted more half of world by
unique and peace culture. It known as Hallyu or Korean Wave which has
entertained international public with several cultural contents like;
television drama (K-Drama), film, music (K-Pop), fashion (K-Fashion), etc. In
2010 ROK‟s government apply new cultural policy to spreading Hallyu all over
the world, like; High Speed Internet Service Program. This policy used social
media as instrument to spreading cultural contents. Hallyu became transnational
phenomenon because it successfully attracted international public as good
influence for world cultural development. This research focuses about Hallyu as
local culture became successful as transnational phenomenon including the
actors, mass media and spreading strategy. The actors refers to government,
chaebol, idol grouped whose involve into public diplomacy to promote Hallyu.
Mass media as instrument to promote Hallyu in creative ways by K-Drama, K-Pop,
cartoon and many others. Spreading strategy refers to how actors and mass media
as an instrument to create mind and though of international public about Hallyu
as positive influence which bring peace missions by attractive culture. In
other hand, ROK‟s government has succeed to promote local culture to the world
in creative and attractive ways.
Penulis: Indah Chartika Sari,
Ahmad Jamaan
Kode Jurnal: jphubintdd140056
