TINJAUAN TERHADAP MOTIVASI WISATAWAN BERKUNJUNG KE OBJEK WISATA AIR TERJUN AEK MARTUA KABUPATEN ROKAN HULU PROVINSI RIAU
Abstract: The research is to
find out what are the motives and the motivators that influenced tourist to
visit Aek Martua waterfall.This research is uses descriptive quantitative
methods to analyze problem which is going to conducted. The sample of this
research was 100 people were taken by using accidental sampling. Then the data
collection techniques in this is reseach the writer used observation, interview
and quisionnaires. The writer using the likers scale as an instrument to
measuring the lenght of intervals that can be used to find quantitative
data.Based on the result of the research are the influence of motivator is more
motivate tourists to visit Aek Martua waterfall than the motives. And,
according to responden the motivation of tourists to visiting Aek Martua
waterfall is good.
Penulis: Fitria Sari, Mariaty
Ibrahim, Firdaus Yusrizal
Kode Jurnal: jpmanajemendd140756
