The Roles of Communication and Organizational Culture in Maintaining Employees' Loyalty (A Case Study of Charoen Pokphand Company)
Abstract: This paper attempts
to investigate how communications organization is conducted by Charoen Pokphand
Company (a multinational poultry company) to stop the shifting of competitors' employees
amid the high tendency of the employees' shifting to competitors' company. This
study uses explanatory case study as research method with single case design.
The analysis is carried out from the perspectives of organizational culture and
internal communications functions of the organization in maintaining the
employees' loyalty. An analysis of the employees' shifting case id based on
several notions that organizational culture is very influential on the process
of communication within the organization (Ruppel and Harington 2000), how
cultural management affects on the communication (Bordow and More in McKenna
2006), and the effects of cultural subsystems on the employees' loyalty
(Eskildsen and Nussler 2000). Literature studies and interviews are performed
to obtain data on several cases of employees' shifting which have happened at
Charoen Pokphand Company. The informant is an employee who has worked at
Charoen Pokphand Company for eleven years and is often received offers to move
to other competitors' company. Offers which give better position and salary
turn out to be unappealing when compared to the organizational culture and
communication processes which provide work comfort.
Author: Siti Azizah
Journal Code: jpkomunikasigg110002
