THE INFLUENCE OF FEATURES AND PACKAGING ON THE TOTAL SALES OF BATH SOAP PRODUCT
Abstract: A few things that determine consumer choice
of bath soap product is the features and appearance of the product of interest.
This research result indicates product packaging is affect campus student in
buy bath soap product while features have no influence against purchase bath
soap products.
Author: SETIA TJAHYANTI, STEFANI
Journal Code: jpakuntansigg140012
