STRATEGI KOMUNIKASI BADAN PENANAMAN MODAL DAN PROMOSI DAERAH (BPMPD) PROVINSI RIAU DALAM MENARIK INVESTOR ASING
Abstract: Investmentandpromotion
ofan important partineconomic growth in both the local and national scale.
Efforts investment activity in the regionis one of support acceleration of
economic development. Riau economic growth above the national economic growth
of 7.55 percent, it encouraged foreign investment and improving the investment
climate in the country in Riau 1304.90 Million US$ in 2013 and Rp 4.8 trillion
2013. In connection with that, investment and promotion agency of the province
of Riau has the authority to continue to increase promotion and investment in
Riau. This study aims to determine the message communication planning, media
planning and communication purposes BPMPD communication strategies in
attracting foreign investors.
This study uses qualitative research methods with a presentation of the
descriptive analysisis to illustrate and describe the state of the subject or
the object of research, at the present time based on the facts that appear.
This study uses amodel interactive data analysis of Hubermen and Miles, using
the technique of checking the validity of the data through the extension of
participation and triangulation.
The resultsofthis studyshow; first, planning communication message BPMPD
of Riau Province is khlayak analysis, create a message with emphasison the
basic or messages, organize messages and make callson the style and message.
Second, communication media planning BPMPD of Riau Province, selecting media
and determine the budget of the media to be used. Third, the purpose of the
strategy BPMPD of Riau Province provide information about potential and
investment opportunities in the province of Riau to domestic investors and
foreign investors through promotional efforts, to foster the implementation of
capital investment through data collection, evaluation, and monitoring, as well
as increase the facilitation efforts and cooperation with potential investors
and stakeholders.
Penulis: Novelda Riyanti,
Welly Wirman
Kode Jurnal: jpkomunikasidd140358
