REPRESENTASI CALON GUBERNUR RIAU TAHUN 2013 DALAM RUBRIK POLITIKADA HARIAN TRIBUN PEKANBARU PEKANBARU

ABSTRACT: Local elections is a form of democracy that is done by the local government. The achievement of local elections Riau Province in 2013 was the desire for the people of Riau. But it is not immune from the interference of politics driven mass media as the connection between the political elite of society. Tribun Pekanbaru, as one of the largest media Riau under the Kompas Group known as the independence slogans, in this case help provide information to the public about the development of Riau governor's election in 2013. This study aims to determine the representations and social cognition candidate for election news on Tribun Pekanbaru Riau governor.  
This study used qualitative methods to the presentation of descriptive analysis. The data analysis technique used is critical discourse analysis proposed by Teun A Van Dijk. The data collection was done by using documentation, interviews and Focus Group Discussion ( FGD ). As for the subject of this study is Pekanbaru Tribune reporter. While the object is to be the news on the rubric Politikada Tribune Pekanbaru 1st to July 10th 2013.   
These results indicate, first, the structure of the text in the discourse as a whole depicts a representation of the candidate for governor of Riau in 2013 had a balance in reporting. It is found in almost all the elements in the analysis of text structure. Second, the analysis of social cognition Pekanbaru Tribune reporter consisting of cognition and cognition readers. Cognition journalists in election reporting in 2013 shows that the Tribune reporter Pekanbaru provide significant information to the public on each candidate, they are Anas Maamun - Arsyadjuliandi Rachman, Herman Abdullah - Agus Widayat, Lukman Edy - Suryadi Khusaini, Achmad - Masrul Kasymi, and Jon Erizal-Mambang Mit. While on cognition readers see how readers view the news published by Tribune Pekanbaru in the preaching of each candidate.
Key Word: Representation, Tribun Pekanbaru, Riau Governor, Politikada Rubric, Social Cognition
Penulis: Mukmini Rahman
Kode Jurnal: jpkomunikasidd140318

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