REPRESENTASI BERITA LINGKUNGAN HIDUP KASUS KABUT ASAP PADA HALAMAN UTAMA DI SURAT KABAR RIAU POS

ABSTRACT: One of the causes of smog case in Riau is there’s no seriousness in anticipation of land  and  forest fires.  Mass  media  is  the  most  effective  tool  for  increasing  public awareness of the importance of environmental conservation, especially regarding the smog case. In this case, Riau Pos made smog as media agenda and consider this issue is very important through their preaching on main page. This study aims to  determine  the  representation  and  social  cognition  of  environmental  news  in smog  case  on  the  main  page  of  Riau  Pos  newspaper.  This  study  is  a  discourse analysis  that  uses  qualitative  methods  with  critical  discourse  analysis  approach that  pointed  by  Teun  A  van  Dijk  or  better  known  as  social  cognition.  The  data collection  techniques  use  observation,  interviews,  and  documentation.  Subject  of this study is the smog case news on the main page of Riau Pos newspaper during June 2013. While the object is how representation of smog case news on the main page  of  Riau  Pos  newspaper.  The  results  of  this  study,  first,  representation  of environmental  news  smog  case  on  the  main  page  of  Riau  Pos  newspaper  raised the  smog  case  based  on  the  development  of  events.  That  found  in  thematic elements,  schematic,  semantic,  syntactic,  stylistic,  and  rhetorical.  Second,  social cognition  environmental  news  on  journalist  are  Riau  Pos  preach  this  case  from various  aspects  ranging  from  the  impact,  causes,  and  efforts  to  mitigate  them. This  the  need  for  information  about  smog  surrounding  the  case  can  be  met through  the  news.  Social  cognition  of  the  readers  are  Riau  Pos  is  still  not  up  to preaching  efforts  to  deter  perpetrators  of  forest  and  land  fires,  and  also  news about the efforts that smog case is not repeated.
Keyword: Representation, Smog Case, Environmental News
Penulis: DARA ADILA SANDY
Kode Jurnal: jpkomunikasidd140295

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