PUBLIC RELATIONS STRATEGY IN ADDRESSING CRISIS ON IMAGE OF LION AIR AIRLINES IN PEKANBARU
ABSTRACT: The Lion
Air Airline was
founded in 2000,
is one of the pioneers
of commercial aviation in Indonesia. Lion Air is one of the air
transportation of non-governmental early generations who have managed to get
through the crisis and has grown
rapidly to face
the competition by
developing organizational, operational capabilities and also its fleet.
The actual case is less rapid handling of the crisis was made by the Lion Air
Pekanbaru. The purpose of this study was to determine how the public relations
strategy in handling the crisis at the image of Lion Air in Pekanbaru, as well
as factors related to the public relations strategy in handling the crisis at the
Lion Air in Pekanbaru.
This study used qualitative methods with descriptive approach, which is a
problem-solving procedures are investigated, by describing / depicting the
object of research at the present time. Based on the facts that appear or as
they are, while the framework uses a
model of Strategic Communications. The results of this study indicate that
public relations strategies conducted by Lion Air Pekanbaru. They have a strategy
for dealing with image crisis include: strategies to identify the issues that
led to the crisis, map the needs of reporters during a crisis,
prepare information for
management, and have
the image enhancement strategies include flight scheduling,
fleet use of new, lower price , and using the method of a press conference to
facilitate imaging convey messages to the public. Lion Air branch of Pekanbaru also use existing media in the city
of Pekanbaru, such as Riau Pos, and electronic media such as aditiya FM, and in
collaboration with a leading telecommunications company Telkomsel.
Penulis: Koestriandri
Kode Jurnal: jpkomunikasidd140310
