Public Relations: Roles, Entry Requirements and Professionalism
Abstract: This paper
attempts to describe
that there is
a chance for non-Public Relations
graduates to work as or at the Public Re-lations industry.
Studies have shown
that Public Relations
practi-tioners are mostly
from generalist background
(not Public Rela-tions)
and even come
into the job
by chance. A
Public Relations is a
very sociable person,
possess a mix
of functional, managerial and negotiating
abilities as well
as analytical and
well-developed communication
and understand people
and human psychology. With working roles of Expert
Prescriber, Communication Facilita-tor,
Problem Solving Facilitator
and Communication Technician, a
Public Relations needs
to be well
prepared by learning
foreign language, joining personality improvement course, developing
net-working and understanding computer
and communication tech-nology. Areas of where a Public
relations works are in-house (orga-nization/company), consultancy and freelance
practitioner having various titles showing their main function in the
organization such as public affairs,
event manager, community
relations manager, marketing
communication executive, employee relations manager, corporate communications
manager, media coordinator. As there is an increased challenge of Public
Relations’s professionalism, a true practitioner is best prepared by
educational institutions with lectur-ers having sound education and practice
combined with extensive link-and
-match research and
industrial-practical placement for the graduates.
Author: Kadek Dwi Cahaya Putra
Kode Jurnal: jpkomunikasigg090001
