PROTEST AND CONSUMER: A CONTENT ANALYSIS OF EBSCO ELECTRONIC DATABASE ACROSS 50 YEARS
Abstract: The objective of
this research is to review the articles of protest and consumer in EBSCO
electronic journal. The objective will be achieved by answering the following questions:
(i) what is the method of reviewed articles with the topic of protest; and (ii)
what agenda of future research? The results showed that most reviewed
articles used qualitative approach. Most
research are empirical in nature. For articles of empirical research, most of
the data were obtained through observation and were analyzed descriptively.
Literature on protest and consumer can be classified into 3 main categories:
(1) discussing about the frequency, cause, and objective of protest; (2)
discussing about the consequence of protest; and (3) discussing about the motivation of individuals in taking part in
the protest. Reviewing also showed that there are major gaps from the previous
research including the fact that attitude is not the focal point in explaining
why consumers take part in protest and no article discussed consumers’ attitude
to the object taking part in the protest.
Author: Kresno A. Hendarto,
Basu S. Dharmmesta, B.M. Purwanto, Moira M.M., Moeliono
Journal Code: jpsosiologigg130007
