PROMOSI OBJEK WISATA TAMAN HUTAN RAYA SULTAN SYARIF HASYIM II KABUPATEN SIAK DALAM MENINGKATKAN WISATAWAN
Abstrak: The purpose of this
study was to determine the response of respondents to the
promotion of the
implementation of the
Forest Park attractions
Sultan Syarif Hasyim II
by using the
promotional mix consists
of advertising, sales promotion, personal
selling and public
relations. This study
uses the theory Yoeti ( 1996:186 ).
This theory divides the promotion mix with 4 categories of advertising , sales promotion,
personal selling and
public relations. These
four kinds of activities is a common communication
commonly used, but for the purpose wide in order to influence the thoughts and
behavior of people.
The method used is descriptive qualitative authors describe and explain in
detail about the issues that will be examined based on the data that has been previously obtained
from a questionnaire
study report /
questionnaire that has been collected , analyzed and then after
it is spoken in the form of sentences and then drawn a conclusion. Ruslan (2003:193).
The results
of this study
is that the
implementation of the
campaign carried Tahura good manager in advertising, sales promotion,
personal selling and public relations
are not satisfactory
in promoting tourist
attraction. These results are
summarized on the summary and questionnaire answers. Companies to be more
creative in making promotions to attract a lot of people come to visit the
Forest Park Sultan Syarif Hasyim II .
Keywords: promotion,
respondent’s response to
promotion mix (advertising, sales
promotion,personal selling, and public relation)
Penulis: AdelinaTampubolon
Kode Jurnal: jpmanajemendd140758
