PERSEPSI WISATAWAN TERHADAP PRODUK KULINER DI KAWASAN WISATA ISTANA SIAK SRI INDRAPURA
Abstract: The purpose of this
research is to know the tourist's perceptions about the culinary products which
sold in the tourism area of Siak Sri Indrapura Palace and the factors which
influence these perceptions. This research takes 100 tourists who visited Siak
Sri Indrapura Palace as sample. Their perceptions are seen from the perceptions
of price, quality and the perceived risk. This research used statistic
description analysis techniques and used Likert scale with five alternative
answers.
The tourist’s perceptions about the culinary products are not so good. It
is because there are some factors which make the tourist’s feel bad about the
culinary product. For instance, the high price, poor services, etc. The main
factors that influence these perceptions are the product appearances, the
tourist’s experience, cultures, expectations and motives.
Keywords: Perceptions,
tourist, culinary product, perceptions of price, quality and the perceived risk
Penulis: Sartika Wulansari,
Syofia Achnes
Kode Jurnal: jpmanajemendd140747
