PERANAN PENGELOLA DALAM MENSOSIALISASIKAN USAHA EKONOMI KELURAHAN – SIMPAN PINJAM KEPADA MASYARAKAT KELURAHAN MAHARATU KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU
Abstract: UEK-SP is a micro
finance institution funded by local government and operated in Kelurahan
(subsector) of Maharatu has been established for 6 years ago, though some
people in Kelurahan Mahararatu still not familiar with the existing of UEK-SP
as micro finance institution, which is serves as financial institution in order
to assist people for their businees in this area. The management of UEK-SP
should responsible for sosializing their existance to the community. The aim of
this research to investigate the role of UEK-SP management in sosializing their
existance as financial institution and to understand the media used by them in
communicating to the community.
Quantitative descriptive method was used in this research to see the
reality in the field thru observation, interview and documentation. The
research was conducted in UEK-SP Maharatu Jaya Kelurahan Maharatu Kecamatan
Marpoyan Damai from June 2013 to Nopember 2013. Data was obtained from 10 of
informen as source of information. Data was analysed using interactive analysis
method with data validation technique dan data tranqualation.
The result of this research shows the role of UEK-SP management in
sosializing the institution to community thru 3 stages of process, i.e.
introduction stage, which is the management of UEK-SP doing sosialization as
early stage of sosialization process. At this stage, they introduced to sociaty
regarding to UEK-SP as financcial institution and benefit of its existance to
community of Kelurahan Maharatu and the differences the institution to
cooperative institution. The second stage is persuation, where the management
of UEK-SP doing further socialization in order to persuade the people of
community of Kelurahan Maharatu to be a member of the institution. At this
stage they used printed media, such as booklet to distribute information regarding
the institution, and the objectives of the program. The third stage, they used
information board which is available at UEK-SP office to inform to the
community regarding to activities and financial report of the institution.
Besides, the information is also spreading thru spread of mouth.
Penulis: Yifani Mirzahani,
NURJANAH
Kode Jurnal: jpkomunikasidd140300
