PENGARUH TWITTER TERHADAP PERILAKU KECANDUAN MAHASISWA ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS RIAU
ABSTRACT: Effect On Twitter
Addiction Student Behaviour Science Communication Faculty Of Social
And Political Science
University Of Riau.
Along with the
development of technology,
communication and information, it makes the development of the internet, that encouraging
the emergence of social media. One of the social media that is popular among children now
, adolescents, adults
up to young
people is twitter.Through 140
characters, users can change and send status updates or tweets through
twitter or through applications that can be similar to twitter. Twitter is a
media that can be lead the aspirations, and look at character
of the crititical
students, full of
activities, ideas, work
and opinions and expresses of the circumstances. So the
twitter influences human behavior or society at this time. The
purpose of this
research is to
determine how much
influences of twitter
to addiction of behavior
Students Communication Faculty
of Social and
Political Sciences, University of
Riau.
The theory used in this study is the theory of CMC by Wood and Smith and social media by
Andreas Kaplan and
Michael Haenlein. The
method used in
this study is a quantitative method
of explanation. Data
collection techniques in
this study using
a questionnaire or a
questionnaire. The number
of samples for
this study as
many as 187 respondents, using
a technique of
random sampling. To
determine how much
influence these two variables, researcher used a simple linear
regression analysis. As for processing the questionnaire test, is used the
Statistical Product And Service Solution (SPSS) Windows version 20. Based on
a simple linear
regression to research
the effect of
twitter on addictive behavior communication
science students of the Faculty
of Social and
Political Sciences, University of
Riau, the regression coefficient values obtained in this study is Y = 2.242 + 0.434
X with a significance level of 0.000. Of course smaller than α = 0.05. It means
that there are significant addiction behavior of twitter to communication
science students of the Faculty of Social
and Political Sciences,
University of Riau
by 34.5 %
and 65,5 % influenced by other variables outside of
the research.
Penulis: Nazhifah
Kode Jurnal: jpkomunikasidd140315
