PENGARUH MOTIF PENGGUNAAN MEDIA ONLINE BOLA.NET TERHADAP KEPUASAN YANG DIPEROLEH MILANISTI INDONESIA SEZIONE PEKANBARU
Abstract: Along with the
development of technology, communication and information, it makes the
development of the Internet, thereby encouraging the emergence of online media.
One online media that is currently popular among football fans, ie online media
Bola.net. Bola.net is an online media that explore all the actual information,
textual and visual about national and international football. In the theory of
Uses and Gratification audience basically using the mass media based on certain
motives, where the media is considered trying to meet the needs of the audience
called as an effective medium. The purpose of this study is to determine how
much influence the use of online media Bola.net motive to satisfaction obtained
Milanisti Indonesia Sezione Pekanbaru.
The method used in this study is a quantitative method of explanation.
Data collection techniques in this study using a questionnaire. The location of
this research is in Milanisti Indonesia Sezione Pekanbaru. The number of
samples for this study were 72 respondents. Sampling using accidental sampling
technique. To determine how much influence these two variables, the researchers
used a simple linear regression analysis. Questionnaire for data processing,
carried out using the program Statistics Product And Service Solutions (SPSS)
version of Windows 17.
Results of research on the influence of online media usage patterns
Bola.net to satisfaction obtained Milanisti Indonesia Sezione Pekanbaru, the regression
coefficient values obtained in this study is Y = 2.744 + 0.027 X 0.03
significance level greater than α = 0.01. This means that there are no great
influence among the motives Bola.net use online media to the satisfaction
obtained Milanisti Indonesia Pekanbaru Sezione donation motive variables
influence the use of the satisfaction of 11.8% and categorized as very weak
effect. The percentages indicate that satisfaction can be achieved not exceed
the expectations of motif usage. Thus H0 and Ha rejected.
Keywords: Motive of Use Media,
Bola.net, Obtained Satisfaction, Milanisti Indonesia Sezione Pekanbaru
Penulis: Martius, Rumyeni
Kode Jurnal: jpkomunikasidd150191
