PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI MOBIL MEREK HONDA JAZZ PADA PT. ARISTA AUTO PRIMA CABANG PEKANBARU
Abstract: Effect of Integrated
Marketing Communication On Consumer Decision Buyer for Brand Car of Honda Jazz
In Showroom Arista Auto Prima Pekanbaru. The method that was used in this study
is a survey explanatory. To collect the data, the authors used questionnaires
and documentation. To determine the effect of Integrated Marketing
Communication on Consumer Decision Buyer for brand car of Honda Jazz in
showroom Arista Auto Prima Pekanbaru , the authors used a multiple linear
regression analysis. Variable X in this study is the integrated marketing
communication, while variable Y is. The number of samples in this study was 82
respondents, sample collection technique is random sampling technique.
Processing test questionnaires were performed using the Statistics Product and
Service Solution (SPSS) version 19.0. Result of this study demonstrate the
effect of influence of Integrated Marketing Communication on Consumer Decision
Buyer for brand car of Honda Jazz in showroom Arista Auto Prima Pekanbaru is
19.9%. There fore H0 is rejected and Ha is accepted because there is influence
of Integrated Marketing Communication on Consumer Decision Buyer for brand car
of Honda Jazz in showroom Arista Auto Prima Pekanbaru.
Penulis: Nurul Huda, Rumyeni
Kode Jurnal: jpkomunikasidd140333
