PELAKSANAAN PROMOSI PADA OBJEK WISATA TAMAN PANCING ALAM MAYANG PEKANBARU
ABSTRACK: This research
aimed to implementation of
promotion at Taman
Rekreasi Alam Mayang in
Pekanbaru. This research aims : (1) to knows the goals of the promotion at Taman Rekreasi
Alam Mayang in
Pekanbaru, (2) to
knows the reasons
why the promotion must doing at
Taman Rekreasi Alam Mayang in Pekanbaru, (3) to knows the promotions programs
that was doing by Taman Rekreasi Alam Mayang Pekanbaru, (4) to knows who is
doing the promotion at Taman Rekreasi Alam Mayang Pekanbaru, (5) to knows
where is the
promotion of Taman
Rekreasi Alam Mayang
Pekanbaru was doing. sample in
this research was
100 respondent. This
research uses descriptive method to clarify the issues
raised in this research. the results of this research indicate that based on
the research results obtained on
the implementation of
promotion at Taman
Rekreasi Alam Mayang
in Pekanbaru could be good
enough. this is proved by the acquisition of overall promotion programs total
score is 3,609 points. constraints in
the promotion of
Taman Rekreasi Alam
Mayang Pekanbaru: (1) the
goals of promotion
is to increase
the society knowledge
about tourism place,
to increase the number of tourist, and to increase the owner income. (2)
Taman Rekreasi Alam Mayang still have problems to do the promotion programmes,
such as promotion within use television
and radio media.
(3) Taman Rekreasi
Alam Mayang Pekanbaru use the brochure to promote their
information.
Keyword: Promotion, Programme, Advertising, Sales Promotion,
Personal Selling, Public
Relations, Direct Marketing
Penulis: Yuriche Dwitasari
Kode Jurnal: jpmanajemendd150329
