Parahyangan Catholic University Relationship Management Pilot Project At FISIP-UNPAR
Abstract: Considering that
relations with the students is really important as one of the approaches to get
its competitive advantages, a university must knows exactly each of the
students so the university’s staffs can interact, communicate and fulfill the students
needs personally. In order to maximize the effort, the university must use its students’
database supported with information technology to create customer knowl-edge
competence. To make the adequate CRM function with risk management from the
beginning to reduce the risks which can be came up, the university must have customer
mapping, employee commitment and re-organization.
Author: Agus Gunawan
Journal Code: jpadministrasinegaragg080001
