MEMENJOR TRADITION, THE CONTESTATION AND IMPLICATION TO HINDU’S COMMUNITY IN BALI

ABSTRACT: The objective of this paper is to discuss the development of penjor in the post-modern and post-industrial era of society which tends for the contestation purpose. As a means of Hindu religious ceremony  penjor  has  changed,  exhibiting  luxurious,  extraordina  ry,  and  magnificent  conditions. Based on the survey in some areas of Bali (Denpasar regency, Badung regency, and Gianyar regency) it is found that extraordinary penjor is displayed during the Galungan Holiday. Extraordinary penjor is categorized into three types, namely (1) simple penjor, (2) penjor with symbols of mythologic animal, and (3) penjor with symbols of deities (gods and goddesses). Extraordinary penjor fulfills human  desires.  Following  Adlin  (2006:169),  the  capitalist  cultural  industry  is  rightful  to  take opportunity  from the phenomenon in which the society  appreciate the market religion (Atmadja, 2010: 73-89), i.e., in favor of buying extraordinary penjor as it is to hard to prepare it themselves.
Keywords: Contestation, Cultural Industry, Galungan, Hindu, Memenjor Tradition
Author: Ni Made Ary Widiastini
Journal Code: jpantropologigg130014

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