MANAJEMEN REDAKSI RIAUTERKINI.COM DALAM MENGHADAPI PERSAINGAN MEDIA ONLINE DI RIAU

ABSTRACT: Today the internet is nothing new for the community. It is efficient, inexpensive, and quick to make people make it part of a necessity. It is also an impact on the world of journalism that  naturally  follow  the  development  of  this  technology.  Many  online  news  stand  and  this makes the competition to be competitive in the world press. In Riau, there were 200 online media and that number could continue to grow given the business of making easy online media. So in this case Riauterkini.com which is the oldest online media in Riau should be able to face this competition.  Through  the  editorial  management  is  used,  it  will  be  seen  how  Riauterkini.com dealing this  competition.  So  the purpose  of  this  research also  want to know  the application functions Riauterkini.com editorial management in the face of online media competition in Riau. This  research  used  a  qualitative  method  with  descriptive  approach  undertaken  in editorial news sites www.riauterkini.com, 33th Soekarno Hatta Street, Pekanbaru. The object of this  study  is  the  editorial  management  Riauterkini.com,  with  research  subjects  include  the general  leader,  editorial  director,  two  editors,  two  journalists,  technicians  in  IT,  and administration/general staff. Data collection techniques used were interviews, observation, and documentation. The results of this study describes how the application of planning, organizing, actuating, and controlling (POAC) on editorial Riauterkini.com as efforts in the deal of online media in Riau. Riauterkini.com implement the planning function with the editorial meeting that the projected meeting. Where Riauterkini.com focus is to maintain its position in order to remain strong and survive  in  the  realm  of  online  news  industry  competition.  Then  organizing  function, Riauterkini.com using a system of division of labor that is very simple to use dual system but put forward in the deployment position of journalists in all regions of coverage. Further agitation applied Riauterkini.com editorial controlled by the editorial director to exercise that begins with coverage of news material, which focuses on the accuracy of the data, news writing, to editing the news in order to avoid writing mistakes, including procurement effort photo/picture news. Then the application of supervisory functions discussed in the evaluation meeting that includes the target of good writing, audience target, and election news theme. The entire series of these application functions is a form of editorial managerial done in order to face the competition of online media in Riau.
Keyword: editorial management, competitive, online media
Penulis: Aristra Risqunal Ula
Kode Jurnal: jpkomunikasidd150182

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