Konvergensi Media Periklanan dalam Konstelasi Perkembangan Teknologi Media
Abstract: The recent
development of information technology and commuitication with the presence of
new media has affected human behaviors and habit especially in media
consumption patterns. Efforts should be made by the conventional mass media, as
advertising media, to be in line with the new media development. This article
argues that the form of advertising media in the new media environment will be
convergence media advertising.
Penulis: Widodo Agus Setianto
Kode Jurnal: jpsosiologidd080042
