KONSTRUKSI REALITAS RASISME DALAM FILM THE HELP
Abstract: The Help is a movie
with rasicm theme, this movie tell about the life of offspring blacks
African-American in America in the past. The purposes of this research are to
know and analyse the reality constrution of rasicm on “The Help”and also to
know the spectator‟s point of view in seeing this movie.This research uses
qualitative method based on Charles Sandrs Peirce Semiotic analysis model and
interview technique through Focus Group Discusion (FGD) based on primary data
and secondary dta. The technique of data validity uses triangulasi that is
comparing the documentasi data tu the result of the research observation.The
results of this research found that, rasicm on “The Help” covers fort aspects,
those are, racisl prejudice, racial stereotypes, racial discrimonation, and
racial violence, which were found by Peirce‟s semiotic analysis model, and the
construction of rasicm reality in this film persuades and presents the attitude
changing of the audience, especially American people to change the negative
view of blacks and accept the coexistence with diffrent races.
Penulis: Yeka Syamela, Suyanto
Kode Jurnal: jpkomunikasidd150211
