Konsep “Corporate Social Responsibility” dalam Kegiatan “Community Relations”
Abstrak: University role is
not limited on teachings only. As reflected on Tri Dharma Perguruan Tinggi,
there are other duties, i.e. researching and building community capacity
through a community development program. Based on that, this paper examines the
concept of Corporate Social Responsibility (CSR) as university parameter in
implementing its social function within the scope of education. By consistently
employing this concept, university’s strategic role could be expanded toward
empowering public and community as a whole, supporting by university research and community development
program. Identifying strategic stakeholder, building partnership, and combining
internal resources with external stakeholder capacities become the next stages
of CSR.
Penulis: Tresna Wiwitan, Wulan
Trigartanti, Riza Hernawati
Kode Jurnal: jpsosiologidd080028
