KAJIAN GAYA HIDUP MASYARAKAT DI KELURAHAN BAHU KECAMATAN MALALAYANG KOTA MANADO
Abstract: On The Living Style
of Peoples in Bahu County District of Malalayang Manado City. The consumption,
is Sociology, is not observed as only fulfillment of needs of man, physically
and biologically, but it is related to the aspect social and cultural aspects.
The consumption is related in the problem of appetite, identity or living
style. In economic science appetite is simply stable, focused on utility value,
formed individually, and to be looked at as a exogenous thing. Whereas, in
sociology, appetite is a thing can be alterable, focused on symbolic quality of
the materials and it depends on the perception of appetite of people.
Manado city has a social settlement relatively condusive and known as a
relatively safe city in Indonesia. It is described from the motto of Minahasan
peoples, that is : Torang Samua Basudara (We all are in brotherhood or we all
are brother sisters). The Life in Manado city is in general, some with the
other city of Indonesia. The Center of Manado city is located from Piere
Tendean street (Boulevard) to the 45 market and the strategic locations as many
shopping centers are found and also known restaurants. Manado city has many
malls and, there are also shopping centers for electronics and furnitures are
found along the beach that have a beautiful seaside scene, especially, when the
sunset.
The Life of people of Manado city, in general, has altered in the life
style of glamour, royal and hedonistic are. It is resulted from the inflluence
of western culture which has given negative effect to the norms and habit. Man
has sensual weakness that is bodify effect called incompleteness. This is the
reason for man easy to fall into the trial, exam test, obstacle. Pursue and
worldly temptation. The worldly temptation, I mean is called the type of modern
life that can be seem in attitude behavior, action, doings called as suitable
with claims of time based on the ability of ratio or human throught.
The type of life are the modes of behavior that differ the one man and
the other. The modes of social life in specific often to be simplificated by
the norm culture. Whereas, the type of life depends on cultural forms, norms,
the manner to use the materials, location and time that the decived from group
character.
The type of life, according to Koetler (2002) is a mode life of someone
in the world that expressed in the form of his activity interest opinion. “The
type of life describes the whole of man himself” In his interaction with the
suroundness. The type of life also refers to how someone lives, how the spends
his money. And how to allocate the time and hours in his life, and it can be
seem from his activities whole day and what interest to be his need in his
life. The type of life describes all of someone modes in is action and how the
interacts in the world.
Penulis; Debby Ingan Malem
Tarigan
Kode Jurnal: jpkomunikasidd150068
