Implementasi “Corporate Social Responsibility” dalam Pembentukan Citra PT Pertamina UP III Bandung
Abstrak: As dominant key
player in its field, Pertamina is subjected to government regulation concerning
Corporate Social Responsibility (CSR). Instead of facing it as a mere
obligation, this regulation was assumed by Pertamina as an opportunity to
cultivate good corporate image among stakeholders, including public. This paper
aimed to describe education program, health initiatives, and religious events
held by Pertamina as part of its CSR.
Descriptive qualitative method was chosen as research methodology. Data
was collected through a series of interviews and analysis of secondary data.
Penulis: Witri Cahyati
Kode Jurnal: jpsosiologidd080030
