EKSISTENSI PASAR MALAM (STUDI KASUS PASAR MALAM BAYANG OHANA DI KOTA PEKANABARU)
Abstract: This thesis is
submitted in order to qualify holds a Bachelor of Sociology. With the title
"Night Market in Pekanbaru Existence". The problem addressed in this
paper is to describe the shadow Ohana Night Market Profile and how to market
strategy in maintaining keeksitensian night shadow night market Ohana, as well
as visitors to the night market perception when viewed in terms of the game
subjects were owners Night Market as well as key informant visitors night
market research accindental using techniques that capture the subject at
random. Researchers took the informant as many as 10 people a night market
visitors, because researchers considered 10 informants visitors are able to
represent other visitors. The method used is a qualitative method. Data were collected
by means of observation, interviews, documents, as well as primary data and
secondary data. The theory used for the existence of problems in pekanbaru
night market is Max Weber's theory of social action theory that particular
action instrumentasl Rationality ( zweckrationalitas ). Results of research
conducted in general it can be said that the existence of the author funfair
can survive because workers have a night market strategy in the face of weather
disturbance problems, natural disasters or accidents games, visitors quiet,
dead or damaged generators, in addition to seasonal school adaptation
strategies, strategies to attract visitors also done in a way to fool visitors
that are interested in games, as well as the removal or turnover strategy that
is not enough. Therefore the aim of this strategy is done in order to survive
the night market despite obstacles. According to the theory of gambling is a
night market that contain gambling game, but from the perception, 7 more
visitors bracelets like throwing game, throwing cans , rolling ball, and the
game Bolling. 3 While visitors do not like and do not want to try the game,
which contained the element of gambling.
Penulis: Lena Uli Sihaloho,
Nurhamlin
Kode Jurnal: jpsosiologidd140328
