DAMPAK SOSIAL KEGIATAN PABRIK KARET PT. P&P BANGKINANG DI KELURAHAN WONOREJO KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU

Abstract: Industry influence physical consequences in societ. Consequences felt by the community with the industry could be in many different forms. The problem addressed in this paper is to describe the social impact of the rubber factory activity. The goal is to find out what the impact of the rubber plant and to find out how the adaptation of the strategy against the negative impact of rubber factory. The population of this study is that people who live in the District Marpoyan RW.02/RT.04 Peace Village Wonorejo Pekanbaru city, amounting to 105 families ( head of household ), the sampling technique with random samples taken as much as 50 % as many as 53 families. The method used is descriptive quantitative methods with quantitative data analysis. The research instrument used was a questionnaire, interview and documentation. The theory used for this problem is that the theory of Paul BellEnvironmental Perception Theory. The results of the study in general, the writer can say that the positive impact absorbing rubber factory workers around 18.9 % of the public and the public has an opportunity to strive 18.8 %. Of employment and business opportunities is contributing to people's income. The negative impact of rubber factory pollutes the air like the smell of decaying society interfere with 79.2 % of respondents highly annoyed by air pollution, generate noise and traffic congestion. Community adaptation strategies to face the negative impacts such as odor 76.8 % of respondents overcome by installing freshener in every room.
Keywords: social impacts, adaptation strategies, rubber plant
Penulis: Ligaya Safitri, Nurhamlin
Kode Jurnal: jpsosiologidd140324

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