Cycles of Beauty Culture: Ethnography of Beauty Clinics Commodification
Abstract: Skin care is not a
completely new in beauty treatments. Previously there have been other types of
cultural industry which also adopted the medical science, such as cosmetic and
beauty salon industries. But, skin care beauty clinic successfully introduces
the services of beauty treatments which are considered the healthiest. This
paper is a summary of the research on how beauty clinic quickly became a part
of everyday life of its consumers. The research focused on Natasha Skin Care, a
most popular beauty clinic in Indonesia at the moment. According to Richard
Johnson, the process of a culture industry reaches the society through a
communication that in form a pattern cyclic communications. The stages in the
pattern are interconnected but slipped, each stage is affecting others but are
not specified in an uncertain manner; between the producer of culture industry
with its consumers. This study is a multidiscipline research using three
methods of interpretation namely ethnography, discourses analysis, and social
hermeneutic study.
Author: Sri Murlianti
Journal Code: jpsosiologigg140023
