Comparing Case Study and Ethnography as Qualitative Research Approaches
Abstract: This article reviews several differences
between case study and
ethnography in terms
of definitions, characteristics,
strengths and limitations. It provides current information by comparing these
approaches from various social researchers’ perspectives. Although each method has
strong points, they both have differences in conducting observation and
interview as data collection techniques; choosing the length of time of data
gathering and reporting details of a particular reality.
Key words:
qualitative research approach, case study, ethnography
Journl Code: jpkomunikasigg080004
