AKTIVITAS HUMAS PT. PLN (Persero) WILAYAH RIAU DAN KEPULAUAN RIAU DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN
Abstract: Public relation
department has a big influence in company’s existence and positive image. Every
institution, company, organization and government want positive image in
society. To reach this, public relations department needs to do some activities
like: publicity, media relations, and crisis management. PT. PLN (Persero)
Wilayah Riau and Kepulauan Riau has some problems like scheduled extiguishing,
low standard infrastructure and interconnection problem. These problems affect
company’s image. The purpose of this research is to find out the activities of
public relations department of PT. PLN (Persero) area of Riau and Kepulauan
Riau in improving company’s positive image. The other purpose is to find out
public relation media used by PT. PLN (Persero) area of Riau and Kepulauan Riau
in improving company’s positive image.
Writer used qualitative method. Analysis is shown descriptively. Data
collecting technique are observation, interview, and documentation. To get
validity of the data, writer used triangulation. Subject of this research is
staff of Sub Bidang Humas Dan Hukum PT. PLN (Persero) area of Riau and
Kepulauan Riau, customers, and journalists, decided by purposive technique
sampling. Object of the research is public relations activity in improving
company’s positive image.
Result shows that activities of public relation of PT. PLN (Persero) are
not maximal yet. It is shown by lack of acccurate information for customer, and
slow response for problem facing by customers. Public relation media used to
improve positive image contains mass media like newspaper and website, street
banner, and bulletin Sawit e-news. Public relation media used are not effective
yet, because the customers do not get fast and accurate information and also
limited media used in spreading the information to society.
Penulis: Mega Ceisilia, Noor
Efni Salam
Kode Jurnal: jpkomunikasidd140339
