THE IMPACT OF PERCEIVED VALUE ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION OF BLACKBERRY USERS IN MANADO
ABSTRACT: People today
are varying with
different perception toward
their purchasing behavior.
They become eager in purchasing
product to guarantee they satisfied after used the p roduct. Blackberry
smartphone in the last 4 years became
very popular in
society at global
market nowadays. BlackBerry
smartphone nowadays in Indonesia
is turn into
popular smartphone that
already have by
many people in
every group of
them. This research wants to
study about customer perceived
value on customer satisfaction and
repurchase intention of BlackBerry users
in Manado. The
type of research
used in this
research is Structural
Equation Modeling, or SEM is a quantitative study with secondary
data collection techniques. This study collected 200 data sample of population
of people who used BlackBerry smartphone in Manado. The conclusion of this
study is perceived value has significantly
effect toward customer
satisfaction. Perceived value
has positive effect
to repurchase intention but did
low significant effect. Customer satisfaction has positive and significant
effect to repurchase intention.
BlackBerry Ltd. company should be more consider about their
strategic marketing and management on pricing by giving low cost (low price) to
customer without decreasing the quality of product.
Author: Jerdinan Septian
Frendy
Journal Code: jpmanajemengg130073
