REPRESENTATIVENESS BIAS DAN DEMOGRAFI DALAM MEMBUAT KEPUTUSAN KEUANGAN
Abstract: Financial decision making is always related
to the need of information, however in processing information an individu
cannot be fully rational because individu often uses the representatives bias.
The research was aimed to indicate whether any tendency experiencing the
representative bias and to analysis whether demography factors, includes
gender, marital status, and age who those experiencing representative bias. The
research sample was the postgraduate students of Satya Wacana Christian University
of Salatiga by amount 86 samples. Data were acquired by distributing the
questioners. The result of the study showed that majority of respondent have
the tendency in experiencing the representative bias, while in demography
factors includes gender, marital status, and age category showed that none of
the factors experience the representative bias.
Penulis: Peter Garlans Sina
Kode Jurnal: jpmanajemendd140593
