LINKAGE BETWEEN THE CORE SERVICE AND ACADEMIC ACHIEVEMENT
Abstract: This study
investigates the relationship between the core services with academic
achievement in private institutions
of higher learning.
The core service
is especially important
to the institutions
of higher learning in Malaysia as
they are gearing themselves to become exporters of premier education services. A
research framework was developed and hypothesis was posited and tested. Data
was collected using the survey method. Survey questionnaires were
hand-delivered to the respondents who volunteered to be participants in this
study. A total of 331 representative samples of the population were obtained
from the private institutions of higher learning by using the private
institutions of higher learning directory as a sampling frame, after dropping
numbers of private institutions of higher learning, which had ceased their operations.
The data were analyzed by using descriptive statistics and inferential
analysis. Statistical analyses used were the Pearson correlation and multiple
regressions. Descriptive statistics were also employed. The results revealed
that the core service has a relationship with academic achievement. Therefore,
it deserves to be monitored and tailored appropriately in order to enhance
organizational performance through academic performance. In conclusion, this
study provides an insight into further understanding on
how to enhance
organizational performance by
implementing excellent the
core service management practices and simultaneously gives due emphasis
on the academic achievement.
Author: Shahimi Mohtar
Journal Code: jpmanajemengg070014
