KINERJA RISET UNIVERSITAS, REPUTASI UNIVERSITAS, DAN PILIHAN UNIVERSITAS: SEBUAH TELAAH SISTEMATIS
Abstract: Nowadays competition
among universities in attracting new students is getting tougher. One aspect
that is considered to attract new students is university reputation. This study
aims to examine the relationship between university reputation, university
research performance, and university choice theoretically. We conduct an
exploratory research design through a literature review to answer the research
objective in this study. Based on the literature review, we found that various
studies have found the influence of university research performance on academic
reputation. Similarly, the academic reputation was found to have a significant
effect on the university choice. Various studies suggest that research performance
can be measured by several variables, such as research excellence, scientific
research ability, research productivity, strategic alliances through collaborative
research, research quality, responsible scientific behavior, and salary for
scientific productivity. Likewise, the academic reputation can be measured byprogram-level
reputation, institutional-level reputation, and academic performance. Valuable
contribution of this study is a theoretical model of university reputation. It is
expected that this study can be followed
up with a variety of quantitative empirical studies to ensure the accuracy of
this theoretical model.
Keywords: Research
Performance, University Reputation,
University Choice, Marketing, Higher Education
Penulis: Alexander Joseph Ibnu
Wibowo
Kode Jurnal: jpmanajemendd140692
