PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA
Abstract: This research
aims to analyze
the effect of
internet banking quality
service and brand equity
to customer satisfaction
in Bank Syariah
Mandiri KCP Medan Aksara. Sample were 40 persons and the
method used is accidental sampling. The data was collected by distributing
questionnaires to the respondents. The analysis used is multiple linear
regression, where Y is customer satisfaction variable, X1 is the quality
service of Internet Banking and X2 is Brand equity. Hypothesis testing by t-test
showed that brand
equity variable influence
of positive and
significant effect on customer
satisfaction. While the
quality service of
internet banking variable
influence of positive
on customer satisfaction
but not significant.
Adjusted R2 of 0,186 indicates that 18,6% customer satisfaction can be
explained by quality service
of internet banking
variable and brand
equity. While the
rest 81,40 % can be explained by other variables outside of five
variables independent (X1) used in this research
Penulis: TETTY YULIATY
Kode Jurnal: jpmanajemendd140530
