IDENTIFIKASI PENENTU INTENSI STUDI KEPERGURUAN TINGGI: STUDI KASUS TERHADAP UNVERSITAS SWASTA KATOLIK DI INDONESIA
Abstract: The main objective
of this study is to identify the variables or factors determining the intention
to study to the university. This study was designed as a quantitative research
through a survey. A total of 1979 new students were included in the study. They
came from seven faculties of a Catholic private university in Indonesia. Using
exploratory factor analysis technique, we successfully identified nine
constructs influencing the intention of students to study to the university. Valuable
contribution of this study is the finding of nine constructs above, namely: social
status, assistance in financing
of the study, university image, campus convenience, achievement motivation,
values of life, motivation to work, perceived quality of graduates, and the
perceived quality of teaching. The findings of this study are very helpful
especially for university marketer to
monitor those nine factors
constinuously. These findings also help university marketer in designing various
marketing programs effectively.
Penulis: Alexander Joseph Ibnu
Wibowo, Yohanes Eko Widodo
Kode Jurnal: jpmanajemendd130795
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