ATRIBUT KINERJA PELAYANAN DALAM MEMPENGARUHI MASYARAKAT KOTA MEDAN MEMILIH PERUSAHAAN ASURANSI
Abstract: Among the reason of
choosen assurannce company, performance service is the mostly affected. So that
this research aims to find affect of performance service to consumen decision
about assurance company. The result
showed that performance service influenced consumen decision, so that company
must take focus on improving service quality.
Dimension of performance services are tangibles, reliability,
responsiveness, assurance, and emphathy.
Penulis: HAZMANAN KHAIR
Kode Jurnal: jpmanajemendd140528
