PERSEPSI DAN MINAT PEMUDA TERHADAP AGRIBISNIS SAPI MADURA (STUDI DI KECAMATAN WARU, KABUPATEN PAMEKASAN)
ABSTRACT: The study was aimed
to investigate the youth perception and interest on Madura cattle agribusiness.
The respondents of this research were selected randomly from 100 youths aged
16-30 years. The method of the research was survey. The data were gathered from
August to September 2014 in Waru sub district, Pamekasan regency. Primary data
including perception, interests as well as internal and external factors were
analyzed using descriptive analysis, chi square analysis and rank spearman correlation analysis. Chi
square analysis was used to determine the relationship between the internal and
external factors of respondents to the interest on Madura cattle agribusiness.
Spearman rank correlation analysis was used to determine the relationship
between perception and interest of respondents on Madura cattle agribusiness.
The results showed that youth had a good perception toward Madura cattle
agribusiness because it was supported by conducive environment, had a high
economic value, good support from the government and increased prestige. The
highest interest on Madura cattle agribusiness was found based on a business
plan creation. The internal factors (education level, gender, jobs and marital
status) had a positive association with youth interest on livestock farming
activities. Their interest was also positively related to external factors such
as neighbor’s jobs and information searching activities.
Penulis: Ghirah Rizqy Daniar,
Bambang Ali Nugroho, Eko Nugroho
Kode Jurnal: jppeternakandd140115
