MANAJEMEN KOMUNIKASI PEMBINAAN PELESTARIAN PLASMA NUTFAH SAPI RAMBON DI BANYUWANGI
ABSTRACT: There are a lot of
research results related to cattle productivity improvements have been
conducted by many researchers, scientist and academicians. However, these
results are not well disseminated to the society due to lack of appropriate
dissemination method. Therefore, this research tended to develop communication
strategy of Rambon cattle conservation which was suitable with farmer’s need.
Seventy five farmers in Glagah sub-district were selected purposively as
respondents. Observation as well as interview using questionnaire were done to
obtain the primary data. These data then were analyzed using SPSS. The results
showed that respondents were dominated by men with 53.55±13.12 years of age.
Most of them were less educated and worked as farmers or farm labours. They
earned varied average income from IDR 100,000 to IDR 3,000,000 depending on the
type of occupation. The number of family labour per household was 2.44±0.96
people. In relation to the design of communication strategy which was suitable
with farmer’s needs, the results found that farmers tended to get extension
about Rambon cattle farming practices. Evening was the most appropriate time to
conduct the extension and took place in the local administrative office. The
preferable extension agent should be male who had expertise in Rambon cattle
faming practice, nice, friendly, capable and had ability to speak in Bahasa as
well as local language. The preferable extension message should contain
guideline how to keep Rambon cattle and should be delivered shortly, fun and
had a lot of humours. The respondents were more likely to select face to face
media as personal media supported by local television as mass media.
Penulis: Eko Nugroho, Siti Azizah
Kode Jurnal: jppeternakandd140106
