Kajian Penerimaan Konsumen terhadap Produk “Koteja” Kopi dengan Tambahan Bahan Berkhasiat
ABSTRACT: This study aimed to
asses effect of different efficacious materials and types of sugar on consumer
acceptance of “Koteja” (coffee with addition of sea cucumber and ginger) based
on organoleptic tests (taste, aroma, and color) and to determine the most
preferred coffee by consumers and in accordance with SNI. This study was
conducted by using randomized completely design with 2 (two) factors; efficacious
materials (Morinda citrifolia, Piper retrofractum, Syzgium aromaticum and
material mix) and types of sugar (white sugar and brown sugar). Experimental
data were subjected to ANOVA test followed by DMRT with 5% level of
significant. The result showed that the use of Java chili (Piper retrofractum)
and brown sugar was the most preferred by consumer.
Penulis: Kurnia Harlina Dewi, Helmiyetti,
Nusril, Yessy Rosalina, Ronni Armando Siahaan
Kode Jurnal: jppertaniandd140156
