ANALISIS PENDAPATAN DAN STRATEGI PENGEMBANGAN BUDIDAYA RUMPUT LAUT DI PULAU PAHAWANG KECAMATAN PUNDUH PIDADA KABUPATEN PESAWARAN
Abstract: This research aimed
to analyze the income and strategies in the development of seaweed
cultivation. This research was conducted
in Pahawang Island, Punduh Pidada District, Pesawaran Regency. This research used cencus method involving
all of 20 seaweed cultivators. The
analysis method in this study were income determination and SWOT analysis. The results showed that the cultivation of
seaweed in Pahawang Island was worth to develope. The average income of cash cost and total
cost are Rp2,011,000 and Rp686,965 for each production process. Combination value IFE was 1.6 and value of
EFE was 0.4 in the IE matrix shows that the position of the business in quadran
I. This suggests that the cultivation of
seaweed on Pahawang Island are at the area growth. The three priority strategies for developing
the seaweed cultivation were improvement of the cultivator training skills;
extensification of cultivation area; and increase the production of good quality seaweed to expand the marketing network.
Penulis: Dede Putri,
Wuryaningsih Dwi Sayekti, Novi Rosanti
Kode Jurnal: jppertaniandd140096
