SAWER: KOMUNIKASI SIMBOLIK PADA ADAT TRADISI SUKU SUNDA DALAM UPACARA SETELAH PERKAWINAN
Abstrak: Sawer is a symbolic
communication expressed on Sundanese wedding tradition. Sawer means spreading
wealth like water fountain. This ritual is leading by juru sawer, using
properties such as leaves, flowers, grains, and coins. This article explores
meanings contained in sawer ritual: rice/grains symbolizes food happiness,
sirih leaves symbolizes harmony, yellow color symbolizes golden which means
noble, flowers symbolize aromatic smell, and coins symbolizes wealth. From
communication perspectives, tradition was perceived as a means of transmitting
message. Sawer expressed transcendental communication, relationship with
people, and metaphysical communication.
Penulis: Pien Supinah
Kode Jurnal: jpkomunikasidd060023
