MERANCANG MEDIA HIBURAN BUKU CERGAM MENJADI MEDIA BELAJAR UNTUK ALAT BANTU KOMUNIKASI
Abstrak: For the sake of
reinforcing the local knowledge (that seems to be abandoned by local community
of West Lampung themselves) and to make corrections against agroforestry
malpractices as well as of accommodating to the poor performance of extension
programs on recharge area of West Lampung (including of media lacking of
extension), we have developed the entertainment media of pictorial story books
of coffee agroforestry. The media were designed especially for the low literate
community (Nurhaida et al., 2004) to affirm the tao of knowledge of the four
tribes dwell in the recharge area: Lampungese, Semendonese, Sundanese and
Sundanese of villages of Way Mengaku, Sukananti, Sidomakmur and Gunung Terang
respectively (see Nurhaida et al., (2005). There are four languages edition in
accordance with the locally mother tongues of the four tribes plus Indonesian
to accommodate the other tribes exist in West Lampung. Desk activities were
conducted at the Laboratory of Multimedia, Departmentof Communication Science,
The University of Lampung Indonesia. Media pretesting were conducted twice in
August-September 2005 to measure the variables of attraction, self involvement,
acceptability and comprehension of the media in accordance with Bertrand’s
suggestion (1978). Between the two and the second of the media pretesting,
there had been conducted the media improvements. The research showed that the
entertainment media have been used up to be a learning media for the propose of
extension program in the recharge area successfully. This claim is supported by
the high effectiveness of the five editions: (Lampungese, Semendonese,
Javanese, Sundanese and Indonesian of 85, 89, 88, 89, and 86% repectively) that
brookthrough aggaints the severely heavied barrier of low litteracy : 27, 44,
39, 77, dan 88 words per second respectively. It is strongly recommended that:
(1) reproduce the media and disseminate into community dwell on the recharge of
West Lampung to reinforce the tao of knowledge, and (2) conduct the similar
research on other recharge areas.
Penulis: Ida Nurhaida, Sugeng
P Hariyanto, Akmal Junaidi, Pairul Syah
Kode Jurnal: jpkomunikasidd070023
