MEMBANGUN LOYALITAS PELANGGAN “CITILINK” GARUDA: TINJAUAN MANAJEMEN HUBUNGAN PELANGGAN
Abstrak: Building a loyal
customer community is the aim of transportation business. Citilink as one of
national flag carrier manages its customer relation by maintaining
communication among customer, corporate, and workforce. Using communication
management approach to build a close connection among its customers, Citilink
focused on 4 aspects: makes regular repeat purchase, purchases across products
and service lines, refers others, and demonstrates immunity to the pull of
competition. A system of customer satisfaction fulfillment needs to be
established to ensure customer loyalty.
Penulis: Prima Mulyasari
Agustini
Kode Jurnal: jpkomunikasidd070036
