IMPLEMENTASI TEORI KONSTRUKSI SOSIAL DALAM PENELITIAN PUBLIC RELATIONS
Abstrak: How far has PR
research been conducting in order to simultaneously update the rapid
development in the field? The answer for this question will indicate whether or
onot PR performance has succeeded in fulfilling its functions among public.
Adopting Berger and Luckmann perspective over the construction of social
reality, a PR corporate will achieve a new level of existence by the process of
habitualization involving an effective pattern of communication. PR role is no
more than bridging, managing, and maintaining traditions based on members of
community’s experiences, and then transforming through the organization.
Penulis: Ani Yuningsih
Kode Jurnal: jpkomunikasidd060014
