“CALL CENTER” SEBAGAI ALAT KOMUNIKASI PEMASARAN DI ABAD KE-21
Abstrak: Call center is a part
of contact center who responsible to serve customers. Call center relates
corporate and targeted market. As communication media whose tasks are focused
to serve the customers, call center receives and processes consumer
expectations and hopes. The result can be processed as an opportunity for the
corporate to expand its market and develop their products. Call center is
believed could raise customer satisfactions by reduced service costs for each
customer in long term action plan.
Penulis: Ratih Tresnati
Kode Jurnal: jpkomunikasidd070020
