PERSEPSI ETNIS CHINA TERHADAP PERBANKAN SYARIAH DI KOTA MEDAN
ABSTRACT: The growth
of syariah bank
assets is better
than the growth
of conventional bank.
The growth of syariah bank assets reaches double digits even rerely
below 30% in the last 10 years.
Even the growth
of the total
asset of has
been able to
compete with the
level of assets of Islamic bank
of Malaysia. This research only focused on China ethnic live in the city of
Medan. The aim
of this research
is to observe
what the impact
of work, service, promotion and
physical evidence of the China
ethnic perception on
syariah bank of Medan.
The respondents of
this research are
university student, employees,
industrialist entreprenuer and other self-employed works. The writer
uses primary data obtained from interview, observation and
questionnaire. For sample
60 respondent by
using non probability methonds
of sampling. To
procees the data,
the writer use
Ordinary Least Square.The result
of this research is a positive relationship of variables of work, service, promotion
and physical evidence on syariah banking in Medan.
Penulis: Harviz Akbar, Haroni
Doli H. Ritonga
Kode Jurnal: jpakuntansidd130177
