ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH MENABUNG DI BANK BCA KOTA MEDAN (STUDI KASUS ETNIS CINA)
Abstract: This study entitled
“Anaysis of Factors Influencing Decisions Customers Saving in BCA Medan (Ethnic
Chinese Case Study)”. This study aimed to investigate the efeect of factors
consisting Of products, services, promotions, location and credibility of the
decisions of Chinese customers saving in BCA Medan.The analytical method used
is descriptive analysis and statistical methods used multiple linear regression
tool, significant testing and simultaneous testing of significant partial. Data
processed using SPSS17.0 for windows. The data used are primary and secondary
data.Based ond estimation/regression showed that the variables of the products,
service, and the credibility has positive and significant impact in cutomers
decision ethnic Chinese saving in BCA Medan alpha level of 5%, while variable
promotion and location only positive influence customers decisions ethnic Chinese
saving in BCA Medan.
Penulis: Monang Ranto
Tambunan, Inggrita Gusti Sari Nasution
Kode Jurnal: jpakuntansidd130560
